The Fifth Sense is a collaborative project between i-D and CHANEL celebrating female creativity and the extraordinary embodiment of the power of fragrance in the creative process.
Fragrance is immaterial, invisible, intangible, and of course, entirely personal. The Fifth Sense aims to capture and communicate the expression of fragrance by inviting women to use it as a catalyst for self-expression and creativity.
The Fifth Sense will commission six multi-disciplinary artistic works across 2016/17 from the most exciting female creative talent from around the world, and not only capture and communicate the expression of fragrance through their work, but also offer a deeper look into the minds of these talents and the role that the senses play within their process.
The daily site will feature a wide range of coverage relating to inspiring and creative women from a broad spectrum of genres, offering personal insights into their work and visions through articles, photo stories and other features.
the fifth sense: a celebration of female creativity
In an exciting new partnership CHANEL and i-D explore the world of sensual self-expression.
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rebecca lamarche-vadel's
just a second
Rebecca Lamarche-Vadel is the Paris based curator for the Palais De Tokyo. Dedicated to modern and contemporary art she puts on large scale exhibitions that span installation, dance, sculpture, photography and spoken word. For The Fifth Sense she created a digital exhibition based on the transformative power of Chanel’s Nº5 L’EAU.
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A digital journey to make the invisible, visible. Inspired by CHANEL Nº5 L’Eau.
Explore the physical and virtual elements of scent by deconstructing its unseen elements, combining the scientific yet emotive components of fragrance in a digital space.
Each individual journey is unique to the user through the interactions and tasks of each space, creating a visual and sonic world of discovery.
Please note this project contains flashing images.
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